Tuesday, April 8, 2014

“A Cross of Silver”: The Language Campaign Against Agrarian Populism



This focus of this paper is the importance of the 1896 U.S. presidential election, possibly the only presidential election in American history in which a third party was effectively able to dominate the agenda of one of the country’s ruling parties (in this case, the Democratic party). “The year 1896, in short, saw the climax of Populism, the time of its greatest significance in American history.” The purpose of my paper, then, “is to show first that the Populists were not tricked into naming Bryan as their candidate.”[1] While it can be argued how authentic of a representative he was, he adopted Agrarian language and in the election of 1896 language was paramount in determining the victor. “That McKinley and the status quo triumphed over Bryan and reform was not because of any failure of the Populists. They, together with their political allies for silver, concentrated their efforts in the campaign on the farmers and industrial workers in the pivotal north central states. And there, through circumstances largely beyond the control of the reform parties, the reformers lost their first great bid for progressive change.”[2] There was no way that the agrarian lecture circuit, even with Bryan at the helm, could have fairly competed with the McKinley noise machine, otherwise known as the national press.
            Late-19th century agrarian activism was “the flowering of the largest democratic mass movement in American history”[3] and necessarily incurred a tremendous backlash, which mainly played out in the American press. In studying the language of the backlash, we gain insight not only into the politics of the era, but a reveal of how democracy and power work in America.
Agrarian Populism should be understood in the context of the Civil War. Much as the Northern press despised the “Popocrats,” it was in fact a North-centric economy that created the agrarian foment leading up to the creation of the Populist party that would eventually elect William Jennings Bryan as a presidential candidate.
The “first spectacular flowering” of agrarian activist culture was born in the crucible of the “Great Southwest Strike” of 1886, which followed on the heels of an 1885 labor victory. The Knights of Labor had forced the Missouri-Pacific railroad line to honor a union contract for its employees. However, in 1886, Jay Gould, the railroad’s magnate and “guiding spirit,”[4] allowed management to fire workers for attending union meetings and the strike, notable for is war-like violence, began:
From beginning to end, the Great Southwest Strike was a series of minor and major battles
between armed strikers and armed deputies and militiamen, interspersed with commando-
like raids on company equipment by bands of workers. Thousands were indicted, hundreds
were jailed, and many died. Workers “killed” railroad engines by displacing various
connections—in the words of one indictment, “in such a manner as to unfit said engine for
use by said company.” Major newspapers denounced the strikers, suggested that their
grievances were imaginary, praised Hoxie’s “magnanimity,” and repeatedly predicted the
imminent return of the men to their jobs. It was within those shifting emotional currents
that Alliance radicalism emerged. [5]

The Farmers Alliance supported the striking railroad workers and were celebrated in the pro-labor press. At the time of the strike, most farmers were “likely to be dependent on a single rail line and monopolistic or oligopolistic purchasers.” They had little control over the price of their single cash crop, as prices were now set in a world market. The periphery agrarians were charged higher interest rates than farmers closer to the industrial core and were then “starved for credit in the long months between planting and harvest.” The farmers on the periphery were also more likely to be vulnerable to drought and insect damage, especially those in the South. “These were the conditions that predisposed periphery farmers to define their interests as antithetical to those of large industrialists, bankers, and railroads and to look to the national state for solutions to their difficulties. As their distress intensified in the 1880s and 1890s, they undertook a broad evaluation of changes in the late-nineteenth-century economy and of what those changes meant, not only for farmers but also for other vulnerable groups. In particular, the agrarians reached out to factory, mine, mill, and other railroad workers, who shared both their vulnerability to concentrated economic power and their vision of a more decentralized and egalitarian society in which the producers of the nation’s wealth would share more fully in its bounty. In the process, they constructed the most original and searching critique of industrial capitalism that American history has yet experienced and a political movement that mounted the broadest challenge to the foundations of the new economic system.”[6]
Other papers, such as the Waco Examiner, bemoaned the Alliance’s arrival on the scene: “But for the aid strikers are receiving from the farmers alliances in the state and contributions outside, the Knights would have gone back to work long ago.”[7] The Austin Statesman looked further ahead and pondered future consequences: “Unless some eruption occurs between the Knights of Labor and the Farmers Alliance, the affairs of Texas stand a good chance of falling into the hands of those organizations at the state elections next fall.”[8] They were not wrong. By August of 1886 the Texas Alliance had formulated a platform which became known as the “Cleburne Demands.” Goodwyne summarizes the document thusly: “In short, the plank advanced the doctrines of the Greenback Party. To address the immediate problem of a severely contracted money supply, the committee proposed, as a consciously inflationist measure, the ‘rapid extinguishment of the public debt through immediate unlimited coinage of gold and silver’ and ‘the tendering of same without discrimination to the public creditors of the nation.’”[9] The local press was quick to sound the alarm. The Galveston News declared in no uncertain terms that the “Democratic Party is in a perilous position.” The Dallas News further elucidated the looming threat: “[the Alliance] is dominated by the spirit of class legislation, class aggrandizement, class exclusiveness, and class proscription.” Furthermore, the Democrats must push back against the Alliance, because it would be “scarcely less than treason to be indifferent to such a danger.”[10] But language used by the Dallas News to influence readers reveals that the Alliance represented more than simply a political threat. The Alliance members were wrong—politically, philosophically, and perhaps even spiritually: “The discontented classes are told, and are only too ready for the most part to believe, that the remedy is more class legislation, more government, more paternalism, more State socialism. The current gospel of discontent as a rule is sordid and groveling. Its talk is too much about regulating capitol and labor…and too little about freeing capital and industry from all needless restraints and so promoting the development and diffusion of a high order of hardy manhood.”[11] The aforementioned (and quoted) newspapers represented a corporate culture heavily influenced by a particular creed of “progress.” However, at the same time, the Alliance was developing its own ideology, one with a different idea of what constituted “hardy manhood.” Goodwyn writes that the burgeoning Alliance culture was “steeped in a new language of cooperation.”[12] These ideas had root in an older, Jeffersonian, Le Cour idea of a “true American.” [citation?]
            In light of the hyperbolic reaction form the press, it is worth investigating the actual language of the Cleburne Demands for ourselves. Their basic purpose appears to be to define farmers as a separate, American class; in a similar situation as labor, but not the same. From the start the preamble states that the members will be agitating the legislature “as shall secure to our people freedom from the onerous and shameful abuses that the industrial classes are now suffering at the hands of arrogant capitalists and powerful corporations.” The farmers are “our people” who should be linked with but are not the same as labor. Per plank 1: “The recognition by incorporation of trade unions, co-operative stores, and such other associations as may be organized by the industrial classes to improve their financial condition, or to promote their general welfare.” Rural farmers are not “the industrial classes” but they identify with them in solidarity of class struggle.[13]
            The Cleburne Demands not only identify the rural farmers as a separate class, but an exclusively American one. Per plank 4: “That measures be taken to prevent aliens from acquiring title to land in the United States of America, and to force titles already acquired by aliens to be relinquished by sale to actual settlers and citizens of the United States.” So, while the press decried Cleburne as an attack on American manhood, a more accurate description would be a redefinition of American manhood, or, rather, American citizenship, or perhaps most fairly, of farmer American citizenship. Certainly, Wall Street is not allowed membership into the brotherhood (for example, plank 5 excoriates “the dealing in futures on all agricultural products”). Nor are “railroads or other corporations.” Per plank 6, it is only those [i.e. farmers] who develop land—not those who merely own it—who can be called “actual settlers.” Plank 14 goes for the throat: “We demand the passage of an interstate commerce law, that shall secure the same rates of freight to all persons for the same kind of commodities, according to distance of haul, without regard to amount of shipment; to prevent the granting of rebates; to prevent pooling freights to shut off competition; and to secure to the people the benefit of railroad transportation at a reasonable cost.”[14]
            Surprisingly, given how important it would become in the ensuing decades, the currency issue does not get mentioned until plank 11: “We demand the substitution of legal tender treasury notes for the issue of the National banks; that the Congress of the United States regulate the amount of such issue by giving to the country a per capital circulation [emphasis theirs] that shall increase as the population and business interests of the country expand.” However, here we see why the currency issue would become so important: it is key in defining farmers as a class. Plank 12 goes on to insist on the representation of this class in national government: “We demand the establishment of a National bureau of labor statistics, that we may arrive at a correct knowledge of the educational, moral, and financial condition of the laboring masses of our citizens; and further, that the commissioner of the bureau be a cabinet officer of the United States.” The final plank, #16, solidifies the farmer identity as a class in opposition to big business and in solidarity with but different from industrial labor: “We recommend a call for a National labor conference, to which all labor organizations shall be invited to send representative men, to discuss such measures as may be of interest to the laboring classes.”[15]
            “Mostly farmers, the Populists were not spokesmen for a static society, nor were they opposing and fleeing from the industrial future. They sought rather to capture federal power and use it both negatively to end economic abuses that had flourished since the Civil War and positively to improve the lot of farmers and industrial workers of the land. The Populists failed in 1896—but their failure was by no means ignominious, and in one sense they triumphed at a later day when their reforms were introduced under other auspices and the ‘Pops’ had become but a fading memory.”[16] There was a definite socialist influence, but the agrarians who would go on to found the Farmers Alliance quickly distanced themselves from socialism. They were, rather, Jeffersonian in influence.
From a twenty-first century vantage point, it might be difficult to understand the emotion that surrounded the discussion of currency forms in the late nineteenth century. Here, it is worth exploring the “gold, “silver” and “greenback” mindsets/ideologies and the major players involved. To put it another way, we want to ask what did “silver,” for example, really mean and why was the opposition to aggressively opposed to it? An important elucidating fact is that, at the time, currency had both practical—indeed, life and death in the case of the agrarians—consequences, as well as deep-seated cultural meanings. The gold standard, the preference of the moneyed elite, signified the status quo and the comfort that not only the elites, but many of the middle and working class took in its apparent stability at a time of violently unstable economic change.
When McKinley promised “prosperity” and “a full lunch pail” he was not speaking to those of his own class, but the workers who populated the factories of the country’s economic northern core. McKinley’s “front-porch” campaign was low-key.
            At the 1896 Democratic National Convention, Bryan declared, emphatically, dramatically, that the people on the periphery—workers and agrarians alike—should not be crucified upon “a cross of gold” for the benefit of the moneyed elite.  Unlike McKinley, Bryan spoke in grandiose and often apocalyptic terms. Like a fire-and-brimstone preacher, he promised deadly consequences should the country continue to sacrifice its most vulnerable citizens for the sake of those benefitting from the status quo (signified by his infamous “Cross of Gold” speech). He wanted to change the course of the nation.
            Bryan’s passion was excoriated in the urban press. He was not an honorable man of God; he was crazy and dangerous. The Farmers Alliance would prove to be the most important organization that brought Bryan to power, though not all in the FA were in lockstep behind Bryan. Watson, prominently, continued to wage a vitriolic, third-party presidential campaign of his own at the same time that Bryan was trying to win votes across the country. To the die-hard Populists Bryan didn’t go far enough, while the Republicans thought he went too far. In between was a growing class of workers who didn’t understand the politics of silver, but who very clearly heard the warnings of anarchy, poverty and punishment from their employers and newspapers.


[1] Durden ix
[2] Durden x
[3] Goodwyn vi
[4] Goodwyn 35
[5] Goodwyn 36
[6] Sanders 29
[7] Goodwyn 40-41
[8] Goodwyn 41
[9] Goodwyn 48-49
[10] Goodwyn 49-50
[11] Goodwyn 53
[12] Goodwyn 53
[13] “Cleburne Demands.” American History Online. Facts On File, Inc. http://www.fofweb.com/activelink2.asp?ItemID=WE52&iPin=E14309&SingleRecord=True (accessed April 7, 2014).
[14] “Cleburne Demands.”
[15] “Cleburne Demands.”
[16] Durden xi

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